Find a nanny, babysitter or childminder — post your free profile at
Social Work Jobs
Care Jobs
Social Housing Jobs
log into your account

Our Mission

Our mission is to promote the well-being of all older people and to help make later life a fulfilling and enjoyable experience.


Values and principles underpin what we do, why we do it, and guide how we work to achieve our mission.  Our underlying principles are:

  • Ageism is unacceptable: we are against all forms of unfair discrimination, and challenge unfair treatment on grounds of age.
  • All people have the right to make decisions about their lives: we help older people to discover and exercise these rights.
  • People less able to help themselves should be offered support: we seek to support older people to live their lives with dignity.
  • Diversity is valued in all that we do: we recognise the diversity of older people and their different needs, choices, cultures and values.
  • It is only through working together that we can use our local, regional and national presence to the greatest effect.


Our work is also guided by a set of values:

  • Enabling: we enable older people to live independently and exercise choice.
  • Influential: we draw strength from the voices of older people, and ensure that those voices are heard.
  • Dynamic: we are innovative and driven by results and constantly deliver for older people.
  • Caring: we are passionate about what we do and care about each individual.
  • Expert: we are authoritative, trusted and quality-orientated.

Corporate Priorities 2007 – 2010

  • Prevent poverty and maximize income in retirement.
  • Promote age equality and enable older people to make full contributions to our economy, society and neighbourhoods.
  • Maximize healthy life expectancy and promote health, independence and wellbeing for all older people.
  • Achieve greater social inclusion of the most disadvantaged older people and challenge the causes of exclusion.
  • Achieve a step change in effectiveness and efficiency, in which a crucial element will be a greater focus on older people as customers and contributors to all that we do.

Contact Details

Postal Address 39 Parkside Gardens
NE61 5RP
Telephone Number 0845 140 0088
Our network » - the childcare, nursery and nanny job board   childcare, nursery
and nanny jobs - the social work, care and social housing job board   social work, care
and social housing jobs - the education, training and teaching job board   education, training
and teaching jobs - the medical, nursing and healthcare job board   medical, nursing
and healthcare jobs - the public sector job board  

arts, admin, care, education,
finance, health, housing, HR, IT,
revenue, social work, transport jobs

  The Supply Curve - jobs for economists   econometrician,
economist and
statistician jobs - nannies, babysitters, childminders   babysitters,
childminders and